Social media. Email. Search Engine Optimization. Display advertising. The variety of digital marketing options can seem endless. Your budget, however, is anything but infinite. So, where should you spend your limited marketing dollars to get the best bang for your buck? Start by matching your goals to the most effective digital marketing channels.
Marketing, Sales and Marketing, Business
No matter what new digital marketing trends and tools you may have heard about, content is still king. But the way companies are creating, using, and testing the effectiveness of their digital assets continues to undergo big changes.
From the digital marketing channels used to methods for building relationships with prospective customers, content marketing today is evolving to satisfy new consumer shopping habits and expectations. If you want to keep pace, our top 5 digital marketing trends for 2022 highlight some of the best ways to connect with your consumers and drive results.
Marketing, Business
Over the last decade, digital marketing has steadily increased its share of marketing budgets. Once a novelty, activities like building SEO-optimized websites, creating effective social media ads, and developing email campaigns are no longer “nice-to-have” or “maybe-some-day” strategies – they’re critical to the survival of your company. Read on to see how online marketing courses can boost your business and ensure you stay competitive in the marketplace.
Marketing
From watching goofy dog videos on YouTube to catching up with far-flung friends on Facebook to sharing family vacation snaps on Instagram, social media has become thoroughly ingrained in our daily lives. Yet many business owners haven’t made the leap from engaging personally to profiting from it professionally. Are you one of them? Fear not. We’ll show you how to use social media marketing to grow your business.
Business and Technology, Marketing, Business
Are you a social media maven who lives for likes, comments, and follows? Do you dream of getting paid to spend the day on Facebook and Instagram? Do you possess both an analytical mind AND creative flair? You could be a natural for a career in digital marketing! Whether you’re just starting out or looking for a career change, we’ll show you how to get into digital marketing without a degree.
Business and Technology, Marketing, Business